We make sure to avoid three common mistakes when shooting clothes.
We make sure to avoid three common mistakes when shooting clothes:
- Even diffuse lighting
Causes loss of contrast and volume of the object OUR SOLUTION : Using hard directional light through special diffuse foil to correctly depict material quality and shape.
- Incorrect backlighting
Causes loss of edge clarity and doesn’t provide evenly white background OUR SOLUTION : Having mannequin farther from the background and using black velvet shields allow us to use more lighting power on the background without affecting the object.
- Manequin support pole
Leaving it in the promotional spin photography just doesn’t seem pro OUR SOLUTION : Using automatic chroma-key masking technique removes the support pole in no time.